"Less is More" is a phrase I often hear myself say - usually to my kids when they are doing arts and crafts! But, I also believe that it is a key principle when it comes to design.
I've produced an immense amount of work over the past 18 years and I've selected some key pieces for this portfolio to demonstrate not only the wide range of skills I possess but also my enthusiasm for all things relating to design. I've focused on projects that have a story to tell: a reason that something needed doing, how it was undertaken, and what it achieved. Every project was both challenging and enjoyable.
Oh, and I also like to get creative and entertain the kids with a little elf at Christmas.